Assignment:
Individual Assessment word limit 3500
This assignment is about planning a relevant and useful marketing research project. You are not expected to carry out the research.
• Select a major organisation ( Qantas )
• Identify a business decision relating to marketing (Product, Price, Place, Promotion, Segmentation).
• Formulate a research question that will provide information to assist managers in making this decision.
• Design a research project to answer the research question.
• Explain why this research approach will deliver a reliable and valid result.
• Discuss how the research answer will influence the business decision.
• Discuss how the business decision will affect the success of the business.
• You are expected to consult at least three journal articles to provide deeper insight into the ideas explored in your project.
• Use of Harvard referencing to identify the source of all ideas.
Assessment
• Clarity of description of the business decision.
• Clarity and relevance of the research question.
• Reliability and validity of the research project design
• Discussion of possible sources of error and what can be done to reduce them
• Clarity of explanation of how the research answer will influence the business decision.
• Clarity of explanation of how the business decision will affect the success of the business.
• Use of ideas from Journal articles