Marketing Request
1. Review the following link: https://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
• Choose a brand from this list (it must be different from one already chosen and discussed on the board. Colgate, Disney and Amazon are taken.).
• Choose at least two media forms that are used by the brand. One should be "traditional" and one "electronic."
• If the brand only uses one or the other, explain why.
• Are these the correct choices for the brand?
• Why or why not?
• Answer this in at least two paragraphs
2. Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:
• What is the importance of public relations to the Marketing Communications Plan?
• What is the role of trade promotions in the Marketing Communications Plan?
• Could a mis-step with public relations increase costs and lower profitability for your small business? How?
• Answer in at least two paragraphs
3. In what ways can the study of Marketing Communication prove useful in ones day to day life?
Please answer in at least a paragraph.