Assignment:
Question 1 ____________ characteristics are qualitative, not quantitative, such as values, beliefs, goals and lifestyles.
A. demographic
B. psychographic
C. physical
D. All of the above
Question 2 If the audiences for your message have different needs, then you focus on ___________ and ______________.
A. gatekeepers and decision makers
B. gatekeepers and watchdogs
C. decision makers and watchdogs
D. None of the above
Question 3 Both oral and written messages should __________
A. adapt the message to the audience
B. overcome objections
C. use you-attitude
D. All of the above