Case Study:
Selected Company: Singtel
As the chosen company, the analysis should be based only on one of the company's business units, e.g. one of the consumer services (either mobile, internet or cable tv). Best is just do mobile.
The report structure can be as follows:
1) Introduction (150 words)
- company background (information may be obtained via company's website, annual reports, SGX, etc)
- identify one strategic business unit (SBU) and clearly indicate the chosen SBU for the subsequent analysis
2) Macro-environment analysis using PESTEL framework (100 words for each factor).
- identify factual info on each factor
- relate how that factor would impact the company
- draw conclusion from the analysis, i.e. what are the opportunities or threats.
3) Industry and competitive analysis using Porter's Five Forces model (100 words for each factor)
- brief intro about the Porter's model
- to give rating (either High or Low) for each factor in the sub-title
- to draw personal perspectives to justify the ratings, i.e. whether is it a threat or opportunity to the company
4) Internal analysis (600 words)
- only required to identify the company's core competencies based on the four criterias covered in class: valuable; rare; costly to imitate; non-substitutable.
5) Identify and briefly discuss the contents of the business strategy, and explain how the strategy has been identified. MUST apply Strategic management theories (500 words)
6) Evaluate the suitability of the strategy identified. Provide recommendations (only if the strategy is identified to be inappropriate). MUST apply Strategic management theories (500 words)
7) Conclusion (150 words)
Core textbooks
Johnson, Gerry, Whittington, Richard, Angwin and few other authors (2013), Exploring Strategy: Tect and cases, 10th edition, Harlow, England; Pearson
De Wit, Bob, Meyer, R. (2010), strategy process, content, context, an international perspective, 4th edition, Cengage Learning EMEA
Write in 3000 words and include minimum of 10 references, Content Page.
References must be from academic journals, news sources and textbooks(no blog or wiki etc).