Case study of an eCommerce business in which you identify a gap, and then propose an innovation to potentially improve the eBusiness.This innovation should be simple but able to make an important contribution to the customer andto the business. You can choose an existing eCommerce business from any industry or e-Business type.
when you select an existing eCommerce business then you should:? observe the business and identify what you can about elements such as purpose,inputs, processes, outcomes and target customers? produce a rich picture (there is a document in the assessments page that demonstrates what a rich picture is) which demonstrates the current business elements and includes your innovation? where applicable, imagine how the business operates, or develop an idea of how it might operate using eCommerce.