Case analysis of market research in action


Please read the "Market Research in Action" case analysis titled "Who Are the Early Adopters of Technology?" on Pages 365 - 368 . chapter no.13

Respond to the three questions at the end of the case. Note that the case mentions a database of responses in SPSS format available at the publisher's website. You do not need to use this database to answer the questions in the case. All the information you need to answer the questions is available in the textbook. The minimum length of the total submission should be 300 words.

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Marketing Management: Case analysis of market research in action
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