Problem: Marketing By The Numbers
The potential market represents all active duty military? members, all? veterans, and their families. Assume that according to the United States Department of? Defense, as of December? 31, 2014 there were 1,361,327 active duty personnel in all armed services. The veteran population totaled 21 million at the end of 2014. Assuming the average cost of life insurance is ?$750 per year and that potential customers purchase one policy per? year, use the chain ratio method to calculate the market potential for life insurance in the military market.
The number of buyers in the market can be estimated as (Round to the nearest whole? number.)
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.