Assignment:
Sales Forecasting and Production:
Assume that you are the brand manager for brand MOJO (which is targeted toward Shoppers), and that the forecasted demand for sonites next period, in each of the market segments, is as follows:
Market Demand for Sonites
|
EXPLORERS
|
SHOPPERS
|
HI EARNERS
|
SAVERS
|
PROFESSIONALS
|
|
300,000
|
500,000
|
400,000
|
800,000
|
600,000
|
Last period brand MOJO had the following market shares across each of the segments:
|
EXPLORERS
|
SHOPPERS
|
HI EARNERS
|
SAVERS
|
PROFESSIONALS
|
|
2.0%
|
26.0%
|
5.0%
|
7.0%
|
3.0%
|
Based on the information provided calculate next period's sales forecast for MOJO. Show your work.