Calculate gross profit per unit and gross profit percentage


Problem

Marklex Company produces a variety of electronic products. One of its plants produces two laser printers, the Super and the Regular. At the beginning of the year, the following data were prepared for these products.

Item

Super Printer

Regular Printer

Units produced

50,000

400,000

Sales price per unit

$480.00

$300.00

Direct materials cost per unit

$30.00

$25.00

Direct labor cost per unit

$130.00

$85.00

Factory overhead costs per unit

$100.00

$100.00

Factory overhead costs per unit were determined using a plant-wide rate based on direct labor hours.

The marketing manager is impressed with the per unit profitability of the Super Printer, and suggested the company should place more emphasis on producing and selling this product. The plant manager disagreed, arguing the factory overhead costs per unit for the Super Printer are understated.

To investigate the plant manager's claims, the company hired a consulting firm to gather data in order to implement activity-based costing. The following data were obtained.

Overhead activity

Activity driver

Activity Cost

Usage: Super Printer

Usage: Regular Printer

Setup costs

Number of setups

$840,000

200 setups

100 setups

Machine costs

Machine hours

$30,000,000

100,000 machine hours

400,000 machine hours

Engineering costs

Engineering hours

$6,600,000

45,000 engineering hours

120,000 engineering hours

Packing costs

Number of orders

$5,000,000

50,000 orders

200,000 orders

Required:

Answer the questions below and show all computations. Answers requiring dollar amounts should be rounded to the nearest cent. Use one decimal place for answers requiring a percentage.

1) Refer to the first data table. Determine gross profit per unit and gross profit percentage for both the Super Printer and the Regular Printer, with factory overhead allocated using a plant-wide rate based on direct labor hours.

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Accounting Basics: Calculate gross profit per unit and gross profit percentage
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