It is talking about the" buyer power" which is one of the forces of porter's 5 forces model.Create a two pages on the "buyer power" in the industry of a company called "Big Lots" . so your analysing the industry exaplaining the role of the "buyer power" in the industry.
YOU must CONSIDER THESE WHEN WRITING
Buyer power Can be stronger if...
•Buyer switching costs to competing brands or substitutes are low
•Buyers are large and can demand concessions
•Large-volume purchases by buyers are important to sellers
•Buyer demand is weak or declining
•Only a few buyers exists
•Identity of buyer adds prestige to seller's list of customers
•Quantity and quality of information available to buyers improves
•Buyers have ability to postpone purchases until later
•Buyers threaten to integrate backward