"Business Markets and Global Marketing" Please respond to the following:
From the simulation, explain the key factors that you need to consider while selling to organizations, and determine whether it is easier to sell to individual consumers. Provide a rationale for your response.
ANMCorp is a popular automobile company in the U.S. with many well-recognized brands. The company now plans to market its flagship product, a convertible luxury sedan, in Singapore. Imagine that you have been asked to assist ANMCorp's marketing team in devising a marketing strategy for its new move. Determine the key global factors ANMCorp will need to consider for a successful launch of the product in Singapore. Provide a rationale for your response.