Management Discussion: "Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market"
Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 110 in your textbook.
Respond to the following:
1. The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
2. Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.