Assignment
In life, we get into many arguments, sometimes on a daily basis. Usually, when arguing, people assume that the way to win is by shouting louder, reasserting their point repeatedly, or insulting the other person. However, anyone who has ever argued will soon come to realize that these tactics usually never work. Instead, there is a more effective way to argue, one based on the principles of Consumer Behavior. In this assignment, we will think about how we can take what we learned about attitudes in order to help us become more persuasive arguers.
"Tact is the art of making a point without making an enemy." Howard W. Newton
1. Issue at hand.
Start out by thinking of some issue that you have argued over in the past. It can be personal (e.g., arguments among friends or loved ones) or public (e.g., general issues you see on the news).
A. Briefly list the issue, your stance on the issue, and the opposing side's stance.
2. Functions of Attitudes.
Think about the opposing side's stance. Clearly, they have an attitude on the issue that is different from your own. Why do you think they hold that attitude?
A. In terms of the four functions of attitudes, which function(s) are at play? Explain.
B. From this perspective, is it totally unreasonable for them to feel the way they do?
3. Components of Attitudes.
Now think about the actual content of the opposition's attitudes. We often say, "He doesn't believe in affordable healthcare," "She won't take out the garbage," without actually thinking about the content of the attitude. What does it mean to oppose affordable healthcare? What does it mean to not want to take out the garbage?
A. Define the opposition's attitude, in terms of attitudinal components - affect, behavior, cognition.
B. Which of the three components stand(s) in opposition to your own attitude? Explain.
4. Changing Attitudes.
Here comes the part most of us struggle with. How do we go about persuasively changing someone's attitude? In class, we talked about three ways to change attitudes. Now, for each component you discussed in 3B:
A. Changing ABCs: how would you change the component(s)?
B. Acquiring new information: how would you provide new information to address the component(s)?
C. Changing importance of ABCs: how would you change the importance of the component(s)?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- The-Walt-Disney-Company-The-Entertainment-King.rar