Media Flight Plan Assignment: Marketing 420 Advertising
Victors's Mexican Food 78010 Country Club Suite 400, Palm Desert, CA is planning an open house on April 1st 2019with music, food, and beverages. They are expecting about 500 customers for the event.The audience is similar age and demographics of your friends and their family. You have been asked to put together a media plan that would communicate the event to the interested target market.
You are not concerned about writing the creative message just the specifictype and goal of the message. Keep everything brief as you determine what media to use with your target market of friends. Briefly justify the use or nonuse of each social media mediums and vehicles. All the social media does not have to be used or scheduled for every day. Provide at least 4 traditional and 4 non-traditional mediums. The Media Plan is for a fourweek time period. Nothing is free, do your research online and provide approximate costs per spot. Have fun.
Target Market
Demographics
• Age
• Income
• Employment type
• Household income
• Marital status
• Household size
• Etc
Psychographics
• Entertainment
• Social class
• Food experience
• Etc.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Media-Flight-Chart-Assignment.rar