Discussion questions:
Complete the IMC Strategy Overview Memo. Include the following in your memo:
• Provide an overview of your IMC strategy to build the company's brand.
• Briefly describe the brand position and marketing challenge of the selected company.
• Describe the target market or markets and any relevant segments within these target markets.
• Analyze viable brand messages through market segmenting that align with your IMC objectives.
• Briefly asses the strengths of the company that will be leveraged and the weaknesses of the company that will be protected by your IMC plan. How does the IMC link to the SWOT analysis?
• Provide the objectives of your IMC plan.
Explain how data and databases influence your IMC plan.
Write a memo that addresses the specific criteria for this portion of the plan.