Discussion: Health Service Marketing
• Briefly describe a health care provider of your choice and determine the best method(s) to gather and respond to market intelligence on opportunities and threats specific to that organization. Include how internal records/data would be included in your evaluation. Explain your rationale.
• Referring to the same health care provider, determine the best possible method(s) for conducting reliable market research specific to the organization you selected. Explain your rationale. From the e-Activity, discuss how you would use the source you found on the Internet to craft a marketing strategy for your chosen health care provider.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.