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Brand positioning is a critical issue in marketing are

Discussion: 1. Do Macy's JCP, Sears and Saks 5th Ave appeal to the same market segments? Explain your answer.

2. Brand positioning is a critical issue in marketing. Are Mercedes, BMW, Audi and Lexus positioned differently in the market? If so how, if no why do you say so?

Article: Finding the Right Job For Your Product (By Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse)

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