Do all the given questions:
Question 1: Why should a firm enter in the international market? Do you think that international marketing is an obligation in current era?
Question 2: An Indian corporation wants to export its cars, what are the factors which must be kept in mind by the company while choosing target markets?
Question 3:
a) Describe different barriers to international marketing of services.
b) You are in a business of soft drink and intend to export your product. Which kind of distribution channel you will choose for your product and why?
Question 4: Differentiate between:
a) Local brands and Global brands.
b) Indirect exporting and direct exporting.
c) Personal selling and Publicity.
d) Psychographic segmentation and Behavior segmentation.
Question 5: Write down short notes on the given terms:
a) EPRG orientation.
b) Targeting strategies.
c) International Product Life cycle (IPLC).
d) Data analysis.