Problem 1. How do you think the Internet has impacted creating names for new products?
Problem 2. Avoiding multilingual gaffes
As we think about marketing and launching new products, keep in mind your products may eventually cross borders - especially if you are selling on the Internet. Here are some examples of companies that may have benefited from additional market research. How could you avoid making these mistakes? Do you know of any other international marketing mistakes you would like to share?
Avoiding multilingual gaffes
https://money.cnn.com/galleries/2008/fsb/0807/gallery.bad_translations.fsb/index.html
Problem 3. When I first took my marketing course, I learned that marketing was about the 4 Ps: Product, Price, Place, and Promotion. That is, a good marketer should be able to find a product that is demanded, price it correctly, make it available for customers to find, and promote it so that customer can desire it. I have no doubt that there are good marketers out there who can sell everything.
However, I have a friend who defines himself as a bad consumer. He believes that all those products that are being advertised today are simply not needed. He does very little shopping, and buys only things he believes he needs. As a marketer, how would you capture that type of customer? What do you believe marketers do wrong to capture people like him? What do you think? I will appreciate your views.