Compare the pricing and distribution strategies of Westin Hotels vs Motel 6.
Problem 1) What is the pricing strategy used by each company? What are the reasons for and/or against a price reduction for this particular product or service?
Problem 2) How is this product distributed, i.e., how do customers and clients find it? How does each product's distribution fit (or fail to fit) its target market, as defined in Module 1?
Problem 3) Why would each product be (or not be) a good candidate for online distribution?
Please use the attached PDFs and below links as references:
https://knowledge.wharton.upenn.edu/article.cfm?articleid=2768
https://www.cnbc.com/id/41950692
Ditch the Discounts.
Mohammed, Rafi
Harvard Business Review; Jan/Feb2011, Vol. 89 Issue 1/2, p23-25
The Race to the Bottom, By Adam McCauley