Assume that you have been asked by the president of your, Marketing Management

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Assume that you have been asked by the president of your

1. Explain how information technology puts powerful tools in the hands of global marketers.

2. Assume that you have been asked by the president of your organization to devise a systematic approach to scanning. The president does not want to be surprised by major market or competitive developments. What would you recommend?

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Marketing Management: Assume that you have been asked by the president of your

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Marketing Management: Assume that you have been asked by the president of your

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