Marketing Research and Segmentation Problem
Marketing for Health Care - Positioning, Pricing, Product, Services, and Competitive Analysis
Complete the following problem related to market research and segmentation by writing a 1,050- to 1,400-word response.
Assume the role of a marketing representative at a local hospital or medical facility with which you are familiar.
Provide a brief description of the facility.
Conduct research on the consumers in the area using at least two lifestyle analyses and marketing research databases discussed in of Essentials of Health Care Marketing.
Write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility.
• Based on your research, describe two ways the facility could segment their market.
• How does this profile provide you with insight on how the people in this neighborhood perceive your facility?
• Based on your research, assess the lifestyle profile you developed.
• Is the demographic and psychographic information you found accurate? Why or why not?
Format your paper consistent with APA guidelines.