Article Review: Trends in Advertising on Television - What works - What doesn't
Find an appropriate article on the Internet which relates to this week's topic -Trends in Advertising on Television - What works - What doesn't.. Find an article that discusses what sort of advertising (online or offline) seems to be the most effective in this day of media overload.
The article can be from any professional online business/marketing source. Do not use Wikipedia or other source which is edited by the public - these sources are not appropriate for serious graduate-level work. The article does not have to be from an academic Journal, but it does have to come from a business publication such as Wall Street Journal, BusinessWeek, Money magazine, Advertising Age or any other respected publication. The Webster Library can help you if you need sources - go to that link on the course homepage.
Read the article and then write a one-page summary of the article, written in Microsoft Word using 12-point font, single spacing. Follow this format:
Name of the Article
Name of the source and include the Website's address (URL) so the Instructor can look at the article
Author and Date of the article (must be less than one year old)
Approximately 50% of the paper content should be article summary
Approximately 50% of the paper content should be how it applies to this class.