As an account executive with a marketing research firm, you are responsible for deciding on the type of research to be used in various studies conducted for your clients. For each of the following client questions, list your choices of research approaches.
a. Will television or magazine advertising be more effective for a local bank to use in its marketing communication plan?
b. Could a new package design for dry cereal do a better job of satisfying the needs of customers and, thus, increase sales?
c. Are consumers more likely to buy brands that are labeled as environmentally friendly?
d. How do female consumers determine if a particular perfume is right for them?
e. What types of people read the local newspaper?
f. How frequently do consumers switch brands of soft drinks?
g. How will an increase in the price of a brand of laundry detergent affect sales?
h. What are the effects of advertising and sales promotion in combination on sales of a brand of shampoo?