Analyzing marketing institutions


Problem:

Submit a 3-5 page, double-spaced paper, not counting the title page and references, analyzing marketing institutions in your selected country (Jordan).

Research current literature available through the online university library as well as the Web sites of various organizations to gain understanding about the marketing institutions and infrastructure in the country you have selected that are relevant to the two companies. Examples of such institutions include market research companies, advertising agencies, media outlets, distribution networks, retail outlets, marketing regulations, and transportation networks.

In your paper, describe the marketing institutions in the selected country. Then analyze what modifications in marketing strategy should be considered for the two companies based on the characteristics of the marketing institutions.

All written assignments and responses should follow APA rules for attributing sources.

You need to use peer reviewed journals in your postings and research for support practice should have been from a peer reviewed journal, books or articles and not only a web sites. Please.

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Marketing Management: Analyzing marketing institutions
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