Project
1. Each group will be 3 students and groups will be submitted to the instructor.
2. Reports will be submitted to the instructor in electronic format (word or pdf format) together with the presentations in power point format.
3. All group members are required to make a part of the presentation. All presentations will be in English.
4. Subject:
Choose either an existing business or a start up business idea.
- Determine the Mission and Vision of the business.
In an existing business, according to your analysis and long term strategies, evaluate the existing vision and propose a better suiting one.
Analyze in detail;
o Outside forces under the PESTLE formulation
o Task environment of your business
o Your business itself, such as its culture, values, organization
o Analyze the strengths and weaknesses of your company
o Analyze the Opportunities and Threats and Strengths and Weaknesses and prioritize your strategies for the next five years
o Analyze your product/service range. Clearly define the past trends which effected the change in the product/service, today's trends and possible future trends that will further effect the change.
- Analyze your market, your consumers/customers/users/distributors and the segments.
- Describe your Value Chain, upstream and downstream, from design to supply, inbound logistics, main manufacturing, outsourced manufacturing, outbound logistics, marketing and recycling if it is relevant. If your product/service has touch points with other Value Chains, define the possibilities for integration.
o Clearly define your Value Proposition, what kind of problems you are solving , what will the customer gain by buying/using/ consuming your product/service
o How will the world look like when you fulfill your dreams !
o What is your brand and what does it mean to your customers (or potential customers for a start up or new business models)
o Prepare a marketing plan to your marketing mix.