Discussion Post
• From the first case study, analyze The Ritz-Carlton process of conducting research. Next, justify its effectiveness in the category of industry, market, competition, and company. Provide at least two examples to support your response.
• Compare and contrast three to five ways in which how research conducted for an existing company such as The Ritz-Carlton can differ from the type of research that is needed for a new prelaunch venture. Support your response.