Assignment: Marketing Ads
Motivation is the inward drive in which we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4 (page 52 of attachment)
1. Select two U.S. advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marketing and consumer segmentation and discuss how it aligns to the organization's mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad as opposed to the U.S. version? How was the underlying aspects of marketing and psychology utilized in the advertisement change?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.