Assignment:
Foreign Markets" Please respond to the following:
• From the first e-Activity, compare and contrast the approach to product adaptation in foreign markets from the video you viewed to the company that you researched. What are the similarities that you notice between the two companies?
• When looking to adjust a strategy for a new country, what type of information is needed to make decisions regarding what to adjust within the strategy? Provide ideas about where to find the information, and which information you find the most important.
"Product Adaptation" Please respond to the following:
• Consider a local product that you would like to market globally. What are the steps that you would take to analyze the cultural and psychological factors affecting adaptation?
• From the second e-Activity, describe the companies you selected and analyze common themes among the companies. How will these characteristics help with product adaptation?