Analysis of a fast food franchise

Assignment:

In the Unit you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013,

https://www.youtube.com/watch?v=qbyb0ht-dsk&feature=youtu.be .

There have been many more recent changes with the fast-food giant toward improved business results. Read

http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4

on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

Strengths: The internal and external characteristics of a company that are stronger than its competitors

Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

Trends: The internal and external patterns in the organization, market, or industry.

 

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Business Management: Analysis of a fast food franchise
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