Assignment:
In the Unit you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013,
https://www.youtube.com/watch?v=qbyb0ht-dsk&feature=youtu.be .
There have been many more recent changes with the fast-food giant toward improved business results. Read
https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4
on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:
Strengths: The internal and external characteristics of a company that are stronger than its competitors
Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
Trends: The internal and external patterns in the organization, market, or industry.