Internal strategic enviornmental analysis on company:Salesforce
Assignment 2: Internal Environmental Analysis/Strategy Analysis and Strategy Selection (Week 6)
Instructions:
In completing the assignment, students will use the chapters in the eBook as a guide and perform research on the company Salesforce, answer the questions below in narrative form following the steps provided below:
Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page. Do no use an Appendix.
Step 4: In writing the analysis, writing in the third person. What this means is that there are no words such as "I, me, my, we, or us" (first person writing), nor is there use of "you or your" (second person writing). If uncertain how to write in the third person, view this link: https://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 5: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list. If information is taken from a source document, it has to be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 4 content and How to Cite and Reference, also under Week 4 content. There are also resources located under Course Content>>Student Toolbox.
Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company. Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 7: Read all course material for weeks 1 through 6 and perform independent research to provide a comprehensive internal environmental analysis, strategy analysis and selection.
Step 8: Jot down key facts about the company. Consider making an outline to capture key points in the paper.
Step 9: In your paper, respond to the following:
• Technique Analysis: develop and explain an IFE, BCG matrix, Grand Strategy Matrix, and QSPM,
• Strategy Analysis:
• Identify company strengths and weaknesses. Discuss success factors and what the company must do to perform successfully in the industry? Discuss what strategies would allow the company to capitalize on its major strengths. Discuss strategies that would allow the company to improve upon its major weaknesses
• Generate a minimum of three possible alternative strategies for the company;
o Identify and discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;
• Prioritize and explain the selection of alternative strategies
• Recommend the best one or two strategies among the alternative strategies and explain why these strategies are the best;
Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment's requirements. Review the following website to learn how to write an introductory paragraph: https://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 11: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.
Step 12: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.
Step 14: Submit the paper in the Assignment Folder.