Analyse some of the key components of strategy formulation


Analyse some of the key components of strategy formulation process for an organisation (Microsoft (https://www.microsoft.com/en-us/about)). In your report, you are expected to:

  1. Clearly describe your chosen organisation and industry.
  2. Critically evaluate the vision, mission and values statements of your chosen organisation and discuss their appropriateness.
    (In case your selected organisation doesn't have any of these vision, mission or values statements at present, you are required to develop those statements for the organisation and discuss their appropriateness.)
  3. Critically examine the existing strategic objectives of your chosen organisation and discuss their appropriateness while clearly stating how each of these strategic objectives will help the organisation in accomplishment of their vision and mission discussed earlier.
    (In case your selected organisation doesn't have any strategic objectives at present, develop at least three new strategic objectives for the organisation and discuss their appropriateness.)

While addressing each of the above requirements, it is important that you provide sufficient justification and explanation throughout your analysis and establish a clear linkage with the relevant concepts/principles discussed in your learning materials/textbook.

Activity Requirements

The required word length for this assignment is 2000 words (+/- 10%).

  • Your assessment will be marked according to the criteria outlined in the assessment grading criteria (see supporting files).
  • In terms of structure, presentation and style you are normally required to use:
    • AIB standard report format
    • AIB preferred Microsoft Word settings
    • author-date style referencing (which includes in-text citations plus a reference list).
  • You are required to use a minimum of five (5) references for this assessment. All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles.
  • Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list

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Business Management: Analyse some of the key components of strategy formulation
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