Sales scripts
An outdoor products company wants to test a new website design where customers can get infor- mation about their favorite outdoor activity. They randomly send half of the customers coming to the website to the new design. They want to see whether the Web visitors spend more time at the site and whether they make a pur- chase.
a) What are the factors they are testing?
b) Identify all the factor levels.
c) What is/are the response(s)?