Module : Discussion Forum
Choose a company that you wish to analyze. You may not choose Nike since Nike is used in the lesson for this module and will be used as a sample post for this weeks discussion by your instructor.
Enter the company name in the box to the left of Get Quotes near the top left of the page. Once you have the company overview page open, to the left you will see a list of links for further information on that firm.Near the bottom of the link column are financial statements.Open the firms income statement; this is the firms most recently reported annual income statement.
You should see 3 years of data in almost all cases. If you do not, choose another firm. The dates of the income statement will vary by company since companies may or may not have a fiscal year end of December 31.
Using the income statement you found, compute your chosen firms gross profit margin, operating income margin, and net income margin (using the equations found in this modules instruction) for the past 3 years.
Include the numerator and denominator for each ratio. After you report the ratios, please discuss the economic interpretation of your results. You might want to read the instructors sample post before you begin.
Do not duplicate firms; if someone else has reported on a firm, you may not use that firm for this assignment. To eliminate duplication of firms, please indicate your firm choice in the title of your post.
Your instructor is likely to have questions/comments on your original post so be sure to be prepared for those potential questions.
Eample:
Starbucks Corporation (SBUX)
Gross Profit Margin = Gross Profit/Total Revenue
• 2015
o 5,964,100/19,162,100 = 31.1%
• 2016
o 6,740,500/21,315,900 = 31.6%
• 2017
o 6,855,300/22,386,800 = 30.6%
Operating Income Margin = Operating Income/Total Revenue
• 2015
o 3,351,100/19,162,700 = 17.5%
• 2016
o 3,853,700/21,315,900 = 18.1%
• 2017
o 3,896,800/22,386,800 = 17.4%
Net Profit Margin = Net Income/Total Revenue
• 2015
o 2,757,400/19,162,700 = 14.4%
• 2016
o 2,817,700/21,315,900 = 13.2%
• 2017
o 2,884,700/22,386,800 = 12.9%
After reviewing the ratios of Starbucks there are a few areas that can be commented on. Overall Starbucks is a very consistent and stable company financially.
There ratios in all categories are consistently close from year to year. Their net profit margin has been on a slow decline but nothing to be alarmed about.
Reference: (n.d.). Retrieved October 22, 2018,