Marketing assignement
Frith's Levels of Analysis:
The Surface Meaning: What is your overall impression at first glance after watching the advertisement. At this level, you will describe/list all objects, people, and environment within the ad.
Advertiser's Intended Meaning: Identify the sales message (strategy behind the ad). Does the intended meaning and the meaning you get from the ad the same? Do they differ? Explain.
Cultural or Ideological Meaning: Individuals often draw upon their cultural experiences and background when making sense of decoding an ad. What does the ad say about your belief system?
Task:
1. Watch the TV commercial provided above.
2. After reviewing the commercial, respond to this thread by selecting "Reply"
3. Within your response, please address each of the following items:
The Surface Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response)
The Advertiser's Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response)
The Cultural or Ideological Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response)
This task is worth 30 points. Please take the time to formulate a thoughtful/specific response as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.
Please let me know if you have any questions.
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