After reviewing the brand awareness goals:
a. which do you feel is the most important and why?
b. Does it change depending on the product?
Brand Awareness Goals:
? Extend your visibility
? Enhance your credibility
? Propagate your differentiated messaging
? Help customers find you
? Educate potential customers
? Aid in the acquisition of new customers
? Directly communicate with prospects and customers
? Establish your company as a thought leader in the industry
? Form relationships with key audiences
? Test out new ideas with key markets
? Understand what’s being said about you in the marketplace
? Influence the influencers