The Surface Meaning: What is your overall impression at first glance after watching the advertisement. At this level, you will describe/list all objects, people, and environment within the ad.
Advertiser's Intended Meaning: Identify the sales message (strategy behind the ad). Does the intended meaning and the meaning you get from the ad the same? Do they differ? Explain.
Cultural or Ideological Meaning: Individuals often draw upon their cultural experiences and background when making sense of decoding an ad. What does the ad say about your belief system?
Task:
1. Review the television commercial ad provided above.
2. After reviewing the ad, respond to this thread by selecting "Reply"
3. Within your response, please address each of the following items:
The Surface Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response).
The Advertiser's Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response).
The Cultural or Ideological Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response.