Achieve an understanding of the theory and techniques of, Marketing Management

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Achieve an understanding of the theory and techniques of

Achieve an understanding of the theory and techniques of company and product/service pricing.

Develop the ability to communicate a pricing strategy.

Apply a framework based on concepts drawn from cognitive psychology, consumer behavior, economics, and industrial organization.

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Marketing Management: Achieve an understanding of the theory and techniques of

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Marketing Management: Achieve an understanding of the theory and techniques of

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