According to hofstede and hall asians are more group, Marketing Management

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According to hofstede and hall asians are more group

1. Because English is the world language of business, is it necessary for UK managers to learn a foreign language?

2. According to Hofstede and Hall, Asians are (a) more group oriented, (b) more family oriented and (c) more concerned with social status. How might such orientations affect the way you market your product to Asian consumers?

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Marketing Management: According to hofstede and hall asians are more group

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Marketing Management: According to hofstede and hall asians are more group

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