Problem
A recent news article from US News on personal budgets says that one reason budgets fail for individuals is because they haven't given you a reason to follow them. The article says: "In many cases people set vague, unreachable goals. When they cannot achieve them or do not see progress happening, they become hopeless and give up or think their efforts do not matter, In other words, if your budget were a person, would it be the president, or a football coach or maybe the captain of a ship? Or is your budget a shady looking fellow with body odor?"
Applying this to budgets in businesses, discuss one way a company can assure its budgets are "leaders".