Assignment:
Your Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
1. Executive Summary (A summary of the plan's highlights and objectives)
2. Market Analysis
o Organization and Products/Services Overview
o SWOT Analysis
o Customers (Customer demographics and needs)
3. Environmental Analysis
o Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
o Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
4. Marketing Goals and Strategies (A discussion of overall goals and strategies)
o Marketing goals (including short-term and long-term goals)
o Financial goals (including short-term and long-term goals)
o Marketing mix
5. Monitor and Control
o Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
o Contingency plan (if any)
Writing the Final Paper
1. Must be ten- to fifteen- double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
2. Must include a cover page that includes:
3. Must include an introductory paragraph with a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must conclude with a restatement of the thesis and a conclusion paragraph.
6. Must use at least ten scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.
7. Must use APA style as outlined in the Ashford Writing Center.
8. Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the Ashford Writing Center.