a) Define "news" and illustrate the concept of "news worthiness" in the field of PR.
b) Describe how PR is distinguished from
i. Advertising
ii. Marketing
iii. Sales promotion
iv. Propaganda
c) An Organising Committee has been set up to celebrate the Chinese Spring Festival on Saturday 18th February 2008 in China Town, Port Louis. A series of Cultural events can be held on that day from 10 a.m. to 1 00 p.m. Because of the event there is going to be an important traffic diversion in the City Centre.
You are the PR Consultant given the task of organising a Press Conference concerning the event.
What important components should you consider in organising the Press Conference?