The assignment requires you to select a “private bank” in your home country and then to provide the following:
1) A critical analysis of the business environment (Macro environment) of the bank you have selected. ( 900 words)
2) A critical analysis of the Industry structure and attractiveness. (300 words)
3) A considered application of Porter’s Five Forces of Competition framework to this industry. ( 800 words)
4) A considered application of game theory on your case, including an explanation of why this approach may be beneficial. (500 words)
5) Outline, explain and justify (at least) three VALUABLE recommendations for the bank that you have selected that would enable it to improve its competitiveness in the future. ( 500 words)