1. Provide an example of a Sunk Cost from your firm.
2. Provide an example of an Opportunity Cost that would arise in your firm when considering a new project.
3. Provide an example of an allocation of General & Administrative Overhead Costs within your firm that would notchange the actual cash outflows of your overall firm if you were evaluating a new project.
4. Provide an example of how a new product offering might lead to Cannibalization of an existing product in your firm.
5. Provide an example of a Project Externality that might lead to increased cash flow benefits in some other area of your firm's business.