1. Complete a general environmental analysis for ONE of the PESTEL variables (political, economic, socio-demographic, technological, environmental. legal-regulatory and natural) that would have an especially strong impact on the Movie Exhibition Industry.
a. Discuss whether you observe a trend or a statistic that is unusual.
b. What is the impact of the variable on Movie Exhibition Industry?
2. Complete an industry/competitive situational analysis for Movie Exhibition Industry. Refer to the seven industry competitive variables in chapter three of your textbook. Be sure to include a five-forces analysis for the Movie Exhibition Industry