Determination and Types of Profit in the Short-Run
a) Supernormal Profit (AR>AC)
b) Normal Profit (AR=AC)
c) Subnormal Profit (AR<AC)
Long-Run Equilibrium Position of Monopolistic Competitive Firms
As there is free entry and exit of firms in monopolistic competitive industry, firms can therefore, earn only normal profit in the long run.
Firms in monopolistic competitive industry will only produce as long as AR > AVC in the short-run and will shut down if AR <AVC.
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