What do you mean by the term publicity

What do you mean by the term publicity? Provide some illustrations also?

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The Publicity is an act of making familiar to the media that comprises TV, radio, news reporters or journalist, film makers and so on regarding the organization and its products and asking them to distribute such information to the masses. Moreover to this, publicity might comprise any such information meant to fascinate public attention in the direction of company and its products, its people or any event through a third party that might comprise the media. Publicity might or might not be the part of PR depending on the conditions. This might have positive or even negative results.

Illustrations of publicity comprise organizing events, contests, tours, exhibitions, sponsoring awards, scholarships and so on.

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