How the organizations deal with awful publicity

Question

Explain in brief how the organizations deal with awful publicity?

Answer 1

Publicity might turn out to be negative or positive. The negative publicity can be dealt with in the given manners:

i) Providing the accurate information and clarifying any qualms whenever needed via press release, advertising, media interviews, websites and so on.

ii) Active participation of the company's top management or spokes-person in providing public statement or comment in different media.