Web marketers and their customers

Explain what research has been useful for both the web marketers and their customers?

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Any web marketing research shall take advantage of both web marketers and their customers. As marketing is not regarding selling. The real marketing is all about understanding what your customer’s requirement and tries to give superior services or products to meet up your customer’s requirements. Thus the function of marketing research is to understand what customer’s requirement and to gather information for web businesses to give exactly what customers require.

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