This must be a Strategic Management Project, which is an in-depth case study analysis of General Electric Company.
A strategic plan is designed to be in use for three to five years (or more). For your individual
Strategic Plan Project, you will write a strategic plan using the information below:
Executive Summary:
Start with an executive summary of your strategic plan.
Company Background:
Identify the organization that you have chosen for your strategic plan. Provide a brief background of this organization including its products, services and customers. Include the organization's strategic planning model (including the history of successes and failures associated with the process).
Mission Statement & Vision Statement:
How does the mission, vision and values aid to the organization in reaching its desired end state? Include the mission statement and vision statement and refer to it in your analysis.
Internal Analysis & External Analysis:
Write an assessment of the organization including their ability to accomplish goals and objectives as set in their previous strategic plan(s) and, their ability to respond to internal and external changes and challenges.
SWOT analysis of your plan's focus area(s):
Incorporation of the SWOT findings into clearly stated goals and objectives for a 3-5 year period focusing on your strategic plan area(s). You will have 3-4 goals for each year with 3-4 measurable objectives for each goal. Goals can span several years. Outline your goals and objectives clearly and then provide a narrative explanation for each.
Long Term Objectives:
Designate the long term objectives in your strategic plan.
Strategy Analysis and Choice:
Choose the generic strategy and grand strategy. Then chosen and discuss why you have chosen each and how they will fit within the framework of the organization.
Plan Goals and Implementation:
Discuss the goals and implementation for the business strategy. Include in this discussion the organizational structure and the leadership and culture.
Critical Success Factors:
Describe the critical success factors.
Controls and Evaluation:
List and describe controls and evaluation methods.
Here is an Executive Summary tip:
The purpose of a proposal is to persuade the reader to follow your recommendations. The proposal must articulate and support the reasons that will persuade the reader. A successful proposal is built completely around your rationale. You must know and be able to articulate this rationale before you even start to write the proposal. If you just start writing the proposal and develop your rationale as you write, your proposal will miss many opportunities to be persuasive, and the reasons why the reader should follow your recommendations will never be fully integrated.
Writing the Executive Summary first forces you to articulate your rationale and develop the elements of persuasion. It then provides you with a foundation to build that rationale into the rest of the proposal, and enables you to achieve a fully integrated presentation.